Value-Added Offering and Benefits
CapturOz™ Stats
Use ReadOz' proprietary statistical suite to capture readers' choices, clicks, referrals and more.
Publishers can get raw, detailed data regarding the distribution of their publication. The metrics available include readership stats, readers actions while browsing the publication, which readers is the publication engaging the most and the least, who's commenting, who's linking, and much more. CapturOz Stats are provided as raw, pre-analyzed data for any analyses the publisher might want to perform themselves.
CapturOz™ Reports
Use objective real-time data on your readers' content preferences to create your next issue.
Publishers can use CapturOz reports to get in touch with their audience and learn who they are. Learn what your audience's interests are and what else they like to read. Learn what pages they spent the most time on and what pages they skipped entirely.
Advertising Statistics
Know exactly what ad gets the most views; show your advertiser the number of clicks and conversions.
All ReadOz Advertisers have access to a dashboard that provides real time statistics regarding the delivery of their campaigns. Advertisers can track which creatives and placements perform better to get the most out of their advertisements.
Targeted Content
Give your readers what they like.
Offer a reader content based on his or her individual interests and overall profile.
Multimedia Ads
Watch a movie clip within a magazine page, interact with the ad, and more.
ReadOz supports a variety of rich media formats including audio, video, and flash. Advertisers can take advantage of this technology to literally say or show things to their audience.
Audio Annotated Content
The reader is also a listener.
Publishers can add audio annotations to their content to reach their users in a way traditional print never allowed. Publishers can take advantage of this technology to offer a more advanced and interactive publication to their audience, not to mention all the sales pitches they can embed.
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Gatefolds, Bellybands & Inserts
All of the special components in print are available online.
Publishers can add a new twist to the traditional elements in a print publication like center-folds and inserts. All of which are supported by the ReadOz reader.
Embedded Surveys
Flash surveys allow advertisers to conduct polls, surveys or give-aways from within their advertisement.
Publishers can embed rich media surveys and offers directly into their publications. Publishers can now engage users in real time without the overhead of waiting for and processing offers by mail.
Targeted Ads
Ads are catered to each reader using their profile info and statistics.
Advertisers have a variety of targeting options for their campaigns. Ads can be targeted to users by age, location and interests, all of which are specified by users when they create a profile. Advertisements can also be targeted behaviorally and contextually based on the audience's behavior on the portal.
Engagement Tools
Keep in touch with the readers via email campaigns, newsletters, and new issue alerts.
Publishers can offer their readers a chance to sign up for opt-in email lists and newsletters that will be delivered directly to their inbox. Create a direct channel to your readers for alerts and offers that are delivered in real time.
Geo-Targeted Content
Localize the content for the reader's town.
Publishers can automatically serve content that is pertinent to their reader's neighborhood.
Geo-Targeted Ads
Increase value and effectiveness of the advertising by targeting geographically.
Advertisers can target regional offers as well as add local references to their advertisements to make their campaigns more personal.
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Blog Analysis
Find out what readers say about your publication and its content.
Publishers can request a detailed summary of the comments users have made about their content through out the ReadOz Portal including mentions in user profiles and forum posts. Find out how many times you publication was bookmarked. 
Ad Effectiveness Studies
Use ReadOz online research tools to assess advertising effectiveness in your publication.
Conduct market research studies that will help you build the best campaign. Ask the users what they want directly before you offer them something. 
Copy Testing
Quickly and cost-effectively assess the quality of your new issue before sending it to the printer.
Test out your publication against a real audience before you commit it to print. Get authentic opinions about content and presentation. 
Archives
Let ReadOz archive and manage access to your back issues. Give ads an extended life.
ReadOz can manage a publishers back issues and make them available to our online users. 
Widgets and iFrames
Use this easy, quick, and eye-catching option to embed content in ReadOz interactive format on your website.
Distribute you digital publication through your own channels. Make the ReadOz technology available to your own established customers and readers. |
Value-Added Services Process
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