Benefits to the advertisers.

Advertisers finally get access to their target not only in a new, powerful, digital way, but with the possibilities to measure effects, readers' moves, favorite interests, etc.

CaptureOz™ ensures all data is usable to create more effective advertising, better-targeted content, and direct customer attention.

Advertisers have told us that they want to know more about their readers and to be able to address their needs, based upon this information, on a one to one basis. ReadOz™ brings all magazine advertisers in to the digital one-to-one marketing age.

Overall

ReadOz™ is a new solution benefiting all users and content providers in a not before seen holistic service.